Advertising Progress Foundation and CRUI: "Choose the University"

Always at the side of the Italian university system, the Fondazione Pubblicità Progresso, thanks to its collaboration with CRUI (Conference of Italian University Rectors), has created this socialing campaign. The main objective is to invite secondary school students and their families to evaluate the importance of university studies. In particular, it is intended to emphasize the value of the university experience as a fundamental moment of personal, civic and social growth. Promoting, at the same time, the role of the university as a place of learning and the importance of a college degree to access emerging professions and thus improve one's life prospects.

On Friday, Feb. 14, 2025, from 11:30 a.m. to 12:30 p.m., at CRUI's headquarters in Rome's Piazza Rondanini 48, there will be an event to present the commercial of the new Advertising Progress campaign entitled "Choose the University." The mode will be remotely, with a confidential link. To register: https: //forms.office.com/e/CV4Hcq4cuc

The campaign will be on-air from Saturday, February 15.

The campaign was created by the agency Cernuto Pizzigoni & Partners, thanks to the support and coordination of UNA (Aziende della Comunicazione Unite) a founding partner of Pubblicità Progresso. For dissemination, both traditional media such as TV channels and digital media will be used to jointly reach young people and their parents. Short videos, digital content and information materials will be disseminated on social networks and at major educational institutions.

Media planning, by Pubblicità Progresso, will include television passages on Rai, Mediaset, SKY, Warner Bros. Discovery Italia and San Marino State TV.