Visual Identity Project and Enhancement of the Area in Front of the Historic Ingegneria Headquarters

The covered area in front of the historic Engineering building at the University of Naples Federico II, in Piazzale Tecchio, has been redeveloped and transformed into a true university plaza: a permanent, recognizable, welcoming social and cultural space open to the academic community.

Recently designated as the venue for graduation celebrations, the area has been reimagined as a flexible, multifunctional space capable of hosting workshops, outdoor labs, seminars, outreach activities, concerts, temporary exhibitions, student initiatives, outdoor lectures, and informal gatherings among students, faculty, researchers, and university staff throughout the academic year.

The project, promoted by Andrea Prota, President of the School of Engineering and Basic Sciences , does not alter the existing architecture but enhances it through a lightweight and reversible environmental signage system, designed to improve the aesthetic perception of the space without compromising its ventilation, transparency, and functionality.

The project, designed by Carla Langella, Ernesto Di Maio, and Davide Formichella, involves the installation of white micro-perforated PVC banners attached to the existing metal structure, transforming the fence into a luminous graphic element that conveys the university’s identity. The visual system preserves the historic logo of Federico II University, respecting its proportions, design, and institutional colors, and pairs it with a contemporary graphic motif derived from the “II” in the university’s name. Through rotations, repetitions, and modular variations, the symbol becomes a recognizable pattern, also designed for future communication applications. The color palette, based on white and the university’s institutional blue, helps make the space brighter, more orderly, and more representative.

The project thus reinterprets the graduation hall as a space of identity, connection, and participation, restoring quality to a strategic area of university life and transforming it into an everyday environment for gathering, sharing, and fostering a sense of belonging for the entire Federico II community.